“Before you can realize the full potential of cloud-based computing strategies, you need a way to grasp the essentials of what makes a business perform. Merrifield’s breakthrough thinking will get you there, in clear, practical, and sometimes, fun ways.”
— Rita G. McGrath, author of Discovery-Driven Growth
“Rethink comes at a crucial time–one in which companies must concentrate on the very few areas that truly add value to customers. As Merrifield explains, what companies can and should outsource–the distractions of everyday business–has changed radically because their operations today are so rooted in software and so easily shared over the Internet.”
— Michael Treacy, author of Double-Digit Growth
“Merrifield’s book is a much-needed fresh perspective on prioritization, simplification, and careful task allocation that more fully leverages technology and tools few could have imagined ten years ago.”
— Scott Bedbury, author of A New Brand World
“Companies today need to rethink their whole business model, and process thinking alone won’t get you there. In this book, Merrifield takes the art of business design to a science.”
— James Champy, coauthor of Reengineering the Corporation, and author of INSPIRE!: Why Customers Come Back
“Merrifield maps out the key ‘whats’ in a new approach to redefining your business. This is the new In Search of Excellence that takes you inside many companies that have been rethought using his principles.”
— Robert Scoble, author and evangelist on the blog scobleizer
“Rethink admirably picks up the torch from the late Peter Drucker while at the same time presenting contemporary examples and methods that are practical and easy to understand. Read it and prosper! “
— Tren Griffin, Microsoft Technology Strategy and Policy team
“I believe this book will be seen as a landmark that heralded in a new era of alignment between business and IT.”
— David J. Anderson, author of Agile Management for Software Engineering
