Ric Merrifield & How Trap Consulting

A business manifesto for cutting costs and boosting innovation

re-th!nk

A business manifesto for cutting costs and boosting innovation.

NOW is the time to rethink your operating model for today’s vastly changed economy. But you’ll never know where to cut and where to plan for growth unless you understand where your value lies and where it doesn’t. Rethink helps you simplify what really matters to you, your customers, and your partners before it’s too late.

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Endorsements

Rethink comes at a crucial time–one in which companies must concentrate on the very few areas that truly add value to customers. As Merrifield explains, what companies can and should outsource has changed radically because their operations today are so rooted in software and so easily shared over the Internet.

Michael Treacy
Author, Double-Digit Growth

 

Companies today need to rethink their whole business model, and process thinking alone won’t get you there. In this book, Merrifield takes the art of business design to a science.

James Champy
Coauthor of Reengineering the Corporation
Author of INSPIRE!: Why Customers Come Back

 

Rethink admirably picks up the torch from the late Peter Drucker while at the same time presenting contemporary examples and methods that are practical and easy to understand. Read it and prosper!

Tren Griffin
Microsoft Technology Strategy and Policy team

Must Read Blog Post

Super smart – Thrifty car rental is responding to the Uber threat

I recently read an article about declining rental car usage and it was blamed on Uber.  Like a lot of people, I use Uber often, even where I live, so the article did not surprise me.  Thrifty has a plan to fix that and it's smart. Last weekend I went to Atlanta for a work trip.  Having experienced really high rates from Hertz and Avis in the past, I have mostly used Thrifty in the last five … [Read More...]

Interview with Ric: Escaping the “How Trap”

About Ric Merrifield

Ric Merrifield has spent over 20 years in various consulting roles helping organizations define and achieve their goals. After joining Microsoft, Merrifield spent more than 10,000 hours as Microsoft’s business scientist and has filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the “how” trap described in the pages of his book Rethink.

Learn more about Ric

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