Ric Merrifield & How Trap Consulting

A business manifesto for cutting costs and boosting innovation

re-th!nk

A business manifesto for cutting costs and boosting innovation.

NOW is the time to rethink your operating model for today’s vastly changed economy. But you’ll never know where to cut and where to plan for growth unless you understand where your value lies and where it doesn’t. Rethink helps you simplify what really matters to you, your customers, and your partners before it’s too late.

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Endorsements

Rethink comes at a crucial time–one in which companies must concentrate on the very few areas that truly add value to customers. As Merrifield explains, what companies can and should outsource has changed radically because their operations today are so rooted in software and so easily shared over the Internet.

Michael Treacy
Author, Double-Digit Growth

 

Companies today need to rethink their whole business model, and process thinking alone won’t get you there. In this book, Merrifield takes the art of business design to a science.

James Champy
Coauthor of Reengineering the Corporation
Author of INSPIRE!: Why Customers Come Back

 

Rethink admirably picks up the torch from the late Peter Drucker while at the same time presenting contemporary examples and methods that are practical and easy to understand. Read it and prosper!

Tren Griffin
Microsoft Technology Strategy and Policy team

Must Read Blog Post

Why Moneyball is one of the best business books of our time

By now, most people in business have heard of Moneyball, Michael Lewis's 2003 book mostly about Billy Beane and the Oakland A's 2002 season.  Lewis also wrote The Big Short, the 2010 book which most people will tell you was about the banking collapse of 2009 and the devastating recession that followed. I just wrote a business-centric summary of Moneyball, and if you would like to see it, please … [Read More...]

Interview with Ric: Escaping the “How Trap”

About Ric Merrifield

Ric Merrifield has spent over 20 years in various consulting roles helping organizations define and achieve their goals. After joining Microsoft, Merrifield spent more than 10,000 hours as Microsoft’s business scientist and has filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the “how” trap described in the pages of his book Rethink.

Learn more about Ric

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