BRAVO!
I have a lot more respect for Mcdonald’s after hearing how they are handling their recall of a Shrek glass that has trace amounts of Cadmium in the paint on the outside of the glass. Cadmium is bad news.
Consumer Reports says that typically 10 to 30 percent of consumers respond to a recall, and since there’s nothing worse for PR than making a kid sick (just ask Jack-In-the-Box and Odwalla who had disastrous consequences from e-coli problems), McDonald’s is doing something extraordinary – they are paying customers to bring the 12 million glasses back. Customers had to pay for the 3-D glasses to begin with, but McDonald’s is paying them more than the customer paid, even if you factor in taxes.
While that could add up to a $36 million cost for McDonald’s, in addition to the original cost of the glasses, this is so smart for them to do because it sends the right message that they don’t want to do anything that would harm their best customers, kids.
It also turns out to be great press for McDonald’s that they are doing the smart thing here. With all of the news about problems with obesity in this country McDonald’s still needs to do some further rethinking on their menu, but for a problem like this, I really tip my hat to them for how they are handling this one. It’s almost enough to make me run out and get a Filet-O-Fish, but my McDonald’s days are behind me.
The only strange part about this story is that McDonald’s says that they are certain the glasses didn’t come from China, but they don’t know where they came from. If you don’t know where it’s from, how can you be so sure it’s not from someplace?
-Ric
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