Ric Merrifield & How Trap Consulting

A business manifesto for cutting costs and boosting innovation

Rethink blog featured on innovation strategy site

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A recent blog from the rethinkbook.com site was added to a major innovation strategy blog site managed by innovation guru Braden Kelly – here http://www.business-strategy-innovation.com/2010/01/should-you-be-measuring-ror-instead-of.html

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