It’s common, especially on Sunday, that the New York Times will have articles in different sections of the paper that arguably have nothing in common, but in reality, do overlap in some way or another.
Today on the front page there was this article about the safety of drinking water as a result of pesticides people put on their lawns, and how drinking water is especially at risk in the Summer because of how much lawn care goes in the Summer months. Wonderfully illustrative graphs supplementing very thorough reporting.
Then as I worked my way to the Business section, there was an interesting aticle about how complicated it can be to introduce a new germ killing product because of the tendency of the public not to trust the safety of a product.
The article talked about a company called PureGreen24 and a number of other points of the issue, but what really got my attention was the photograph of the CEO of PureGreen24 essentially drinking the germ killer as a demonstration, very much the sort of thing you would expect to see in an infomercial at 3:00 AM.
Something that I talk about is the importance of a company to really be clear about the value proposition of its products and services, while at the same time being very clear about what is most important to its customers. It’s unsurprising to me that national water safety levels made the front page, and despite the theatrics, I have to give PureGreen24 credit for understanding how critical that issue is to their customer base. Well done.
And well done to the New York Times for continuing to put in these unrelated, but somehow related stories in the same paper. That’s one of the things that’s fun about the Sunday paper.
-Ric
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