Comments on: R.I.P. the decades of R.O.I., and welcome R.O.R. http://ricmerrifield.com/2010/01/r-i-p-the-decades-of-r-o-i-and-welcome-r-o-r/?utm_source=rss&utm_medium=rss&utm_campaign=r-i-p-the-decades-of-r-o-i-and-welcome-r-o-r A business manifesto for cutting costs and boosting innovation Sun, 29 Jan 2012 00:52:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob Williams http://ricmerrifield.com/2010/01/r-i-p-the-decades-of-r-o-i-and-welcome-r-o-r/#comment-98 Bob Williams Thu, 07 Jan 2010 17:59:57 +0000 http://www.ricmerrifield.com/?p=1027#comment-98 Hey Ric good thoughts and discussion. It is important to look at both the project ROI in terms of investment as well as the overall return in the greater context of the business. This should be the job of the executive oversight committee or project management office structure within the organization. I came up with a list of three items that an organization would need to address when considering the R.O.R model: 1. Often times the larger clients are defined by more volume whereas the smaller clients have much better margins. So which is the more valued relationship? 2. With the explosion of new digital media and the ease of self publication, one small dissatisfied customer has the ability to create a real PR head-ache. This is something to consider if the little guy is not given a seat at the customer table. 3. I've seen organizations where the requests from large clients are automatically placed at the top of the list. It's tough for those clients that have smaller revenue but greater margins to have voice. It can also lead to a break down in process where a project is approved just because it has a name on it rather than based on the business value it brings. Thoughts? Hey Ric good thoughts and discussion. It is important to look at both the project ROI in terms of investment as well as the overall return in the greater context of the business. This should be the job of the executive oversight committee or project management office structure within the organization.

I came up with a list of three items that an organization would need to address when considering the R.O.R model:

1. Often times the larger clients are defined by more volume whereas the smaller clients have much better margins. So which is the more valued relationship?

2. With the explosion of new digital media and the ease of self publication, one small dissatisfied customer has the ability to create a real PR head-ache. This is something to consider if the little guy is not given a seat at the customer table.

3. I’ve seen organizations where the requests from large clients are automatically placed at the top of the list. It’s tough for those clients that have smaller revenue but greater margins to have voice. It can also lead to a break down in process where a project is approved just because it has a name on it rather than based on the business value it brings.

Thoughts?

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